Highlights from the Chris Anderson (aka Mr. Long Tail guy) interview:
There will still be the superstar performers/artists, but the gap between their sales and the average folk will diminish
Rather than people coming together over mainstream content that was
pushed because of broadcasting scarcity (media monopoly of the airwaves
or means of distribution), people will come together based on the
stronger bonds of actually shared interest in content (because we will
all be content creators, in the very basic sense since our playlists
will be tracked and shared with the network). Imagine that, coming together over actual shared interest rather than over tenuous links of geography/location.
New Media companies (and if Old Media companies can make the
transition) will have to unbundle content into microchuncks, one-to-one
broadcasting, but in a smart, rebundled manner (sounds like what Umair pointed out was missing from the recent Disney deal to offer some limited content online for free).
with theme #4, check out the David Sifry podcast, which discusses this
idea of your collective learning/ah-hah moment engine. I'm reading The Virtual Handshake by David Teten and Scott Allen on my smartphone and here's Cory's Doctorow's perfect quote on this concept:
Cory Doctorow calls his blog his 'outboard brain:' the place where he
archives information that he needs. Your files, and better yet your
blog, are a powerful way to organize your own accumulated learning."
(pg. 180 of the PDF)
Fred, Umair, or Jeff, any thoughts on this, I assume you guys will read the survey and maybe listen to the audio interviews.
Thanks to Justin for posting a comment,
chiding me on the recent dearth of posts, been busy at work and
although a lot of good ideas have stemmed from my most recent reading,
I just haven't had the time for even any basic analysis.
attention economy, focusing on our increasing scarcity of time as
information keeps overhwelming our inboxes and eyeballs on a daily
basis. The general idea has come up a lot over the last year or so,
spanning the various reading/podcasting that I do to keep on the
convergence of technology, the internet, media, and culture.
I don't have the time to write up much on the idea but saw this post on an Eric Schmidt talk
that mentions the idea and that finally sparked me to post on the
subject. So do yourself a favor and start reading Fred and Umair if
you're interested in the future of new media, advertising, and the
internet and technology, because these guys (among the many out there)
are talking about it a high level. I wish that I could stand on the
shoulders of these giants to see what they see so reading their
analysis gets me as close as I can for now.
Now, if only I can subtlety hint to my colleagues, who work at a sister Council, that they should be reading this stuff...